Insights

Before change can happen, we need to face the facts.

World population is exploding and increasing GDP per capita also drives demand for meat

World population is exploding and increasing GDP per capita also drives demand for meat

Increase in demand per meat category

Key issues in our current food system

Consumption & emission related to animal feed or animal production

Beef ranks highest in greenhouse gas emissions

Livestock related farming is highly inefficient and occupies 77% of agricultural land

Livestock related farming is highly inefficient and occupies 77% of agricultural land

Beef ranks lowest in feed conversion efficiency

Beef ranks lowest in feed conversion efficiency

China is already today a net importer of soy, corn and meat – stress on global food security

Meat related health challenges – plant-based diets with positive impact on heart and cancer risk

Plant-based diets are a key to fight diabetes

Consumer behavior shows strong trend towards more healthy and sustainable food

Protein intake is predominantly based on animals – in both, direct consumption and hidden in processed food

Consumption of proteins is too high

Plant-based protein sources exist and new, innovative food products are developed

2nd generation of plant-based products meets consumer demand for tasty, healthy and sustainable food

Technical segmentation of the alternative protein market

Narrowing price gap driving meat substitute demand